Column: Uptown Business District Launched

May 1, 2013 by  
Filed under Blog

Rob Thomas HeadshotVerve magazine – May 2013 edition – By Rob Thomas – Candidate for Waitemata & Gulf Councillor:

Auckland’s latest business district of Eden Terrace, Grafton and Newton has launched their new brand www.Uptown.co.nz

Upper Symonds Street has always been a unique part of Auckland nestled at the top of the city with its funky cafes and restaurants like Altezano Espresso or Gina’s Italian Kitchen. Lined the streets are many Boutique shops like men’s clothing store I Love Ugly, Ariel Books and Kite Works. Live gig venues such as The Powerstation or Kings Arms Tavern attract hundreds of people which embodies much of the areas energy and excitement.

The precinct is home to some of New Zealand’s largest and well-known brands like 2degrees mobile and Auckland Co-op Taxis. There’s also a strong flavor of professional services and manufacturing from O’Neils Personnel, Symonds Street Drycleaners to the team at Boston Wardrobes. The creative sector has set up shop in Uptown with businesses like Fuse Creative and D1 Creative that have jointly created the Uptown brand.

In front of a large crowd of local business owners, left to right in the photo, Uptown Manager Gary Holmes, Auckland Mayor Len Brown, Uptown Board Chairperson Ron Harcus and myself Waitemata Local Board Member Rob Thomas unveiled the giant Uptown logo.

Under Auckland’s draft Unitary Plan, the Uptown area is planned to undergo significant changes that would allow for an additional 18,750 new residents and 16,000 more workers over the next 30 years. Of course, the multibillion dollar question on everyone’s lips is will rail through the inner-city get the green light and a train station pop-up on Newton Road.

Whatever the future has installed – Uptown is well poised to take on the challenge.

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